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Standardizing dehumidifier Market to meet 618 Jingdong’s leading release of group standard for household dehumidifiers
On May 15, in order to solve the problems such as the lagging market standard of household dehumidifiers and the lack of standardization in the industry, Jingdong electric appliances, together with China household electrical appliances research institute, Gree, Deye, Oulun, Dongao and other mainstream dehumidifier brands, jointly issued the "household dehumidifier group standard" under the guidance and supervision of China Standardization Association, and launched the "dehumidifier product excellence program". By standardizing, reshaping the dehumidifier industry norms, further improving the market penetration, and meeting consumers’ needs for a healthier, more comfortable and drier lifestyle in the coming "Jingdong 618 global Mid Year Shopping Festival". Zhao Linbin, director of League Standard Work Department of China Association for standardization, Lu Jianguo, deputy chief engineer of China household electrical appliances research institute, Li Xin, deputy director of China household electrical appliances testing institute, Qi Xin, deputy chief engineer of zhongjiayuan (Beijing) testing and Certification Co., Ltd., Yang Qi, director of Jingdong household appliances Co., Ltd., and relevant persons in charge of major dehumidifier brands Attended this conference. ingdong electric appliance took the lead in releasing the group standard of household dehumidifiers to directly attack the market pain points and avoid consumers to be cheated in recent two years, dehumidifiers that can improve the quality of life are favored by more and more consumers. Sales data from Jingdong show that its penetration rate is increasing day by day not only in the south where rainfall is frequent, but also consumers in many northern cities such as Beijing and Xi’an are also increasingly buying dehumidifiers to be used in basement, garage and other specific overcast places. the report on the market development status and production and sales data of China’s dehumidifier industry from 2018 to 2022 points out that,In the first half of 2018, the retail scale of dehumidifiers was 1.12 billion yuan, with a year-on-year growth of 7.9%. At present, the popularity rate of dehumidifiers in China is only 2.4%, which is far lower than that of developed countries in Europe and the United States, which is more than 30%. Based on this, the market scale in the future is expected to reach 10 billion level. behind the booming market, the current situation of household dehumidifier industry is not optimistic, and the phenomenon of making up the number of people by making up the number of people by making up the number of people by making up the number of people by making up the number of people with fish eyes is common. As the existing national standard of dehumidifier was formulated in 2003, it is difficult to adapt to the current market demand for the environment, space and scope of use. Taking the most basic nominal dehumidification capacity as an example, many statements on the market, such as "maximum dehumidification", "daily maximum dehumidification", "daily dehumidification", "maximum hourly dehumidification" and "standard dehumidification", have confused consumers and given some businesses the space to fill the market well and fish in troubled waters. in order to curb the false label phenomenon of household dehumidifiers and improve the use experience of consumers, under the guidance and supervision of China Association for standardization, Jingdong household appliances, together with China Household Appliances Research Institute, Gree, Deye, Oulun, Dongao and other mainstream dehumidifier brand manufacturers, spent two years formulating the "household dehumidifier group standard", which specifies the terms, definitions and products of the products Classification and nomenclature, technical requirements, test, inspection rules, marking, packaging, transportation and storage standards. For example, the group label requires that the name plate of the dehumidifier must indicate the main technical parameters of the product, including nominal dehumidification capacity, high-temperature dehumidification capacity, unit input power dehumidification capacity, etc., so as to eliminate the space of fraud and confusion, and fully protect the rights and interests of consumers. on the spot of the press conference, Jingdong electric appliances Co., Ltd. and China Household Electrical Appliances Research Institute released the experimental report on the dehumidification effect evaluation of dehumidifier. According to Lu Jianguo, dehumidifier products that meet the group’s standard have different dehumidification capacity under three different conditions: nominal, high temperature and user-defined. Only under the same environmental conditions can dehumidifier products have comparative significance; However, the premise conditions of the virtual standard dehumidifier products are not clear, and the dehumidification effect under high temperature conditions can not reach the marked value, which proves the virtual standard dehumidification capacity. As long as consumers consciously choose products with both nominal dehumidification and high-temperature dehumidification according to the group label, they can avoid being cheated. Zhao Linbin, director of the League Standard Work Department of China Association for standardization, delivered a speech at the press conferenceZhao Linbin said that the conference has a positive and important significance to standardize the dehumidifier Market, reshape the industry image and enhance the industry influence, and will promote the healthy, standardized and orderly development of the dehumidifier industry. In his view, China’s dehumidifier Market development potential is huge, with the gradual improvement of consumer awareness, the industry may usher in a "golden period" of rapid development. to create a full range of comfortable life experience based on trust while cooperating with partners to launch the group label of dehumidifier, Jingdong electric appliances has also launched the "dehumidifier product excellence program" with several brands, so that consumers can buy dehumidifier products in line with the group standard more conveniently and quickly, and enjoy a healthy and beautiful life with appropriate humidity. According to Yang Qi, Jingdong platform selects the dehumidifier products that meet the standards and is labeled as "quality optimization". It provides consumers with high-quality products for selection and improves the quality requirements of users for comfortable life. in 2019, Jingdong appliance adheres to the business philosophy of "value creation based on trust and customer-centered", and helps users create a comprehensive healthy life. In the face of the current situation of dehumidifier industry, Jingdong Electric Appliance Co., Ltd. shoulders the responsibility of the industry leader, and jointly introduces the group standard of dehumidifier. It points to the lack of standardization in the industry, the premature release of the national standard and the difficulty in following up the innovation. On the one hand, it allows consumers to take high-quality dehumidification products home, making life more healthy, and on the other hand, it protects the rights and interests of regular manufacturers , leading the innovation and reform of the industry and further expanding the market.
